Today the biggest challenge for any of us as entrepreneurs is not to build kickass products or services but to reach out to the relevant target audience. Many of products fail not because they were not awesome but because of poor marketing strategies. I have myself made terrible mistakes which costed me and my company a lot but [...]

Avinash Raghava, who is doing a wonderful job of getting product start-ups together all over India, organized a product management roundtable with the help of Aneesh Reddy(CEO, Capillary). They invited Amit Ranjan (Cofounder, Slideshare – acquired by LinkedIn) and Amit Somani (Chief Product Officer, Makemytrip, ex-Google) to share their insights with a small set of entrepreneurs. Credit for all the [...]

I met Avinash a few weeks back to share details about zest.md, and to discuss some of the challenges which we are facing. Avinash, helped me to understand a lot of issues better, and invited me to be a part of the #PNMeetup to discuss it with a larger group. To be honest, I was [...]

Was going through popular book “Don’t Sweat the Small Stuff … and it’s all small stuff” by Richard Carlson, PhD and realized lot of the points outlined by Richard are applicable precisely for enterpreneurs in their startup journey. Make peace with imperfection: As a startup, we always are short of resources that are typically available [...]

Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be bullish. This International Women’s Day, we choose to celebrate pioneering Woman Product Leaders among us, choose to celebrate the success of these efficacious women. This [...]

“Not meeting desired sales target?” is perhaps the most important question in any of senior management meetings.  But how do most companies react? Answer: “Re”setting the targets,“Re”structuring marketing campaigns and finally “Re”placing sales team (starting from executives ending up replacing sales director) and what will happen by doing several “Re’s” together…absolutely nothing. On the contrary [...]

Background – I was fortunate to be invited for the #FoundersMeet 2; informal get-together of 7 startup founders last year. This time around Anirudh, Sid, Nischal, Deven and I suggested to move it beyond our circle and extend it to 20 startups to come together and share our small success stories, failures and challenges. We also wanted to create a [...]

When you are selling a product to a customer, you will have to understand the characteristics of the customer. This is especially true if your product solves the problems of both Enterprises and Startups. Both are unique in the way they buy products. Enterprises have a process in place and hence you need to be [...]

ProductNation is pleased to support M.A.P 2013 a unique project supporting Asian innovation and designed to match new companies to the most senior decision-makers in global marketing and media. Since its launch in 2011, it has had applications from over 50 new companies and awarded four “Hot Company of the Year” citations. All applications are [...]

Contify is India’s leading business news, content and information provider with interests in managing databases; publishing news stories; and syndicating content from reputed publishers to global databases. We recently caught up with Contify’s CEO Mohit Bhakuni to understand more about the product and his journey so far. Here are some excerpts from the interview. How did it all [...]

Following up on this post by Mukund Mohan, the first session of the office hours will be held on 8th January (Tuesday) at the Microsoft Accelerator (Lavelle Road, Bangalore) from 3PM – 5PM. 4 startups that apply on a first come first serve basis will be given a chance to meet, pitch and take feedback [...]

Sanjay Jain, Entrepreneur in Residence, Khosla Labs spoke at the IPMA 2nd annual event. The Unique Identification Authority of India (UIDAI) is an agency responsible for implementing the AADHAAR scheme, a unique identification project. It was established in February 2009, with an aim to provide a unique identification number to all Indians, by eliminating duplicate and fake identities. Biometrics features are [...]

The event was kicked off by Arvind Jha starting out with a round of introductions. It was quickly realised that the community was well represented and people coming from Noida, Gurgaon and Delhi was heart warming to see. Arvind then went on to describe how diversity is important when you are running a business. Different [...]

Ideas used to be a dime a dozen. Now they’re a dime a million.  Ideas have a short life. But you need to get some kinda feedback on your idea. It makes all the difference doesn’t it? Here are 3 reasons your idea isn’t getting validated feedback. There’s a clue in #3 that you should try and tell [...]

Every Technology driven work is supported by a piece of software and that software may be a very small piece of code written to fulfill requirement like recording expenses of house, artificial intelligence, robotics or weather forecast. Some daily life impacting processes converted from manual to totally computerized like medical consultations,  online airline ticketing, books [...]