I first read the term ‘Retention Marketing’ in an article in a marketing journal at University and dismissed it immediately as one of the new terms we marketers come up with. It was for an assignment and I did not pay it a second more attention than was needed to write a passable term paper. [...]

The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product demos were carefully directed and choreographed; there was an air of showmanship about everything going on at Apple leading to a launch. Even their support [...]

When Girish Mathrubootham, CEO, Freshdesk) hired yours truly, a complete novice straight out of B-School, I was Freshdesk’s employee no. 8, and we operated out of a nondescript location deep in south Chennai, from two small rooms behind a quaint Catholic church. Painted in our company’s signature teal color and equipped with an internet connection that [...]