In this blog post, we discuss ways and means to reach out to prospective clients, position the product, license and price it. However, the question that founders must ask and answer convincingly to themselves is the one posed above. When doing this, they must think like a buyer and question every assumption about the product’s [...]

The foundation of a product company is in its IP. An idea is only as good as its implementation. Start-ups face twin pressures of building the right product and doing it in time. The broad contours of the product may be quite clear, but specific features change shape regularly. Things happen simultaneously. While the product [...]

In addition to vendors of traditional on-premise products that are shipped or downloaded via web, a different generation of providers is fast emerging. They are leveraging new technologies and business models, often interchangeably referred to as cloud services, Web 2.0 or SaaS (Software as a Service). (Not all SaaS products are truly cloud based but [...]

Any discussion about building products from India is lost in the hype and din about India as an IT services powerhouse. However, the mostly unnoticed surge in product start-ups marks the beginning of a new movement, with potential to re-invent the Indian software industry. Emergence of globally recognized Indian product companies will represent the final step [...]

Building a software product is more difficult than doing projects or providing services. With projects, software is developed to meet the exact specifications of the client. Work begins only when the contract is signed. The project scope can be defined accurately in consultation with the customer, and deployment happens in a controlled environment at client [...]

What is the difference between software services and products? Why is it important for India to be developing products? First Invest, and Then Reap The business cycle in a services company starts with sales, and ends with project or product delivery. On the other hand, a product company must first invest in building the solution. [...]