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Promoting Design Thinking in the NCR

In the last 2-3 years there have been well designed products coming out of the NCR startup ecosystem. Mettl, Visual Website Optimizer, Paytm, and Oogwave, especially come to mind where Design Thinking has been an integral part of the product development process, and not an after thought by giving it just a cosmetic veneer. There [...]

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Showcase of 8 Innovative companies for #IndiaInternetDay – A TiE event

It’s here! The India Internet Day(a TiE event) celebration is beginning, and you’re all a part of it. You may be an outelier, an insider, a veteran, an investor, a trend spotter, an experimentor or an industry driver, but this is your go-to event this year. Why? We’re looking at the long-term horizon and paradigm shifts [...]

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Some Takeaways from the First iSPIRT Playbook Roundtable on Positioning & Messaging for Products

“99% Practice, 1% Theory”. This was the ground rule laid down for the session by the workshop facilitator Shankar Maruwada at the beginning. Sounds very much like the tagline of a popular softdrink brand that’s No Bakwaas! No wonder it came from someone who has loads of experience in the FMCG space, built and sold an [...]

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Collating Problems Worth Solving

  • Published under Events

In my experience working with Entrepreneurs for the past 9 odd years and possibly have seen a few thousand startups, there is one key attribute that instantly sets apart the startups that just might make it, to the ones that would struggle – the clarity on the problem they are trying to solve. While we [...]

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Presentations to CIOSE and the KUDOS!!!

In our latest blog we had written about CIOSE(CIO Strategy Exchange) and  about the 5 companies that were shortlisted to provide a presentation to Ernest M Von Simson and these five companies were  ArrayShield – “Two-Factor Authentication” C2il – “Asset Life Cycle Management” i7 networks – “Agentless BYOD Discovery & Control” Fieldez – “On Demand mobile [...]

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#ReversePitch “The day VCs pitch the Startups”

Depending upon who do you ask the question, the answer to “Indian Startup ecosystem has a shortage of good quality?” would oscillate between kick-ass investors and great customers. While the presence of both is crucial to validate the success of the startup, founders always seem to be cut-off from both of kick-ass investors. With India [...]

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Learnings from the 4th #PNMeetup – Making your product go viral on a low marketing budget

They say lighting does not strike twice, but it definetly did at Kunzum café where the 4th #PNMeetup  was happening. The theme “Making your product go viral on a low marketing budget” got over 40 people to the venue all intent to desipher the Virality dilemma. We had Amit Ranjan from SlideShare’s, Pathik Shah from Hike [...]

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Announcing the First Playbook Roundtable: Positioning and messaging for Product Entrepreneurs

We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This Playbook Roundtable is brought to you by iSPIRT. One of the initiatives of [...]

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Find out what emerged when the Geeks met #Dilliwallas #GOAP

It was a usual Thursday morning, chaos at the Mathura Road, but once you got on to the 91SpringBoard office, you could feel the aroma of the paints, etc in the new office which is beautifully done and very colourful. Few guys were sipping their early morning coffee and some interactions by entrepreneurs and some folks who usually [...]

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Building Killer Products in a young startup….

It was a cold Saturday afternoon with the rain gods already drenching the earth beneath them. The location reminded me of college with its red brick interiors, jute chairs and a room which slowly but surely filled up to over 45 people. We had Harinder CEO of Paytm, Angad from Zomato & Pranav from Makemytrip.com [...]

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Geeks with Dilli Wallas

Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore & Mumbai the geeks will be visiting Delhi from 27th to 2nd March ’13. We (91Springboard, ProductNation & Moonlighting) are hosting #GOAP while they are [...]

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M. A. P 2013 – Your Bridge to Global Brands.

ProductNation is pleased to support M.A.P 2013 a unique project supporting Asian innovation and designed to match new companies to the most senior decision-makers in global marketing and media. Since its launch in 2011, it has had applications from over 50 new companies and awarded four “Hot Company of the Year” citations. All applications are [...]

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Are Product Managers Future Entrepreneurs?

Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science of delivering delighting solutions to real [...]

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Announcing the angel investor office hours in Bangalore

Following up on this post by Mukund Mohan, the first session of the office hours will be held on 8th January (Tuesday) at the Microsoft Accelerator (Lavelle Road, Bangalore) from 3PM – 5PM. 4 startups that apply on a first come first serve basis will be given a chance to meet, pitch and take feedback [...]

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Building Innovative Products Out of India: Lessons from Bell Labs India, CDOT, Cisco, Concept2Silicon and Ittiam

What will it take to build an Apple or Google out of India? This is a question we often ask, and you might recall that I gave one perspective on this in my Outlook Business column some months ago. Sanjay Nayak of Tejas Networks has devoted the last decade to building high tech telecom products out of India. He [...]

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