ProductNation is now Powered by iSPIRT - Read More

Arrow
Arrow

Promoting Design Thinking in the NCR

In the last 2-3 years there have been well designed products coming out of the NCR startup ecosystem. Mettl, Visual Website Optimizer, Paytm, and Oogwave, especially come to mind where Design Thinking has been an integral part of the product development process, and not an after thought by giving it just a cosmetic veneer. There [...]

Read More

Learnings from the 4th #PNMeetup – Making your product go viral on a low marketing budget

They say lighting does not strike twice, but it definetly did at Kunzum café where the 4th #PNMeetup  was happening. The theme “Making your product go viral on a low marketing budget” got over 40 people to the venue all intent to desipher the Virality dilemma. We had Amit Ranjan from SlideShare’s, Pathik Shah from Hike [...]

Read More

Building Killer Products in a young startup….

It was a cold Saturday afternoon with the rain gods already drenching the earth beneath them. The location reminded me of college with its red brick interiors, jute chairs and a room which slowly but surely filled up to over 45 people. We had Harinder CEO of Paytm, Angad from Zomato & Pranav from Makemytrip.com [...]

Read More