The face of marketing has evolved over the years. What worked ten years back is no more considered today! The idea about product companies used to be something like a soap or shampoo being marketed. But that is a by-gone past! Today Twitter is a product; Dropbox is a product, and so is Facebook. Marketing has made a shift to the digital arena, and a new term “growth hacker” has already been coined by Sean Ellis.
Traditional marketers have the knowledge to understand traditional products, but with Internet redefining ‘products’ altogether, the need for growth hackers have been rising steadily. A growth hacker does not replace a marketer and is not supposed to be better than a marketer. A growth hacker is supposed to be little different from a marketer.
Online software products have a great potentiality. Sean Ellis is considered to be one person who knows how to turn this potentiality to reality. With many names in his bag, including DropBox, Elis realized the dearth of people who could help internet based new-age product companies to grow! This led to the coining of the term ‘growth hacker’. These would be the people who would understand the potential a software product has, and will strategise its growth efficiently.
If Internet has changed the definition of ‘products’, distribution over the web has also faced serious revolution. Digital marketing, today, is all about understanding customers, building a bond with them and utilising that understanding in branding your product. The biggest milestone in this league is the story of McDonald’s. McDonald’s knew that interstate roads in America were a good channel to bring in customers. Today every corner of the world is aware of McDonald’s.
Growth Hacker is a combination of development skills, management skills and marketing expertise. They carve a creative way to growth, and they have the programming skills to tread that path! Thus, it would be unfair to say product companies can do without growth hackers.
Venturesity has always been up to date with the recent market trends. The course in Growth Hacking is a niche in its design and structure. The course incorporates everything related to digital marketing, aiming at creating the new age growth hackers that every SaaS and consumer product company is looking out for. Venturesity is offering a limited number of discount coupons for all readers who are interested in taking up the course. You can avail the discount using the coupon code “PNHACK”(20% discount for PN Readers). Hurry up! Its limited offer, and seats are filling fast.