Photolity – The finest, most efficient, and an intelligent aggregator of photos.

February 28, 2013
Published under #MadeInIndia
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It promises to aggregate photos from any source, and do some great things with them. Photolity was created recently against the backdrop of a similar Facebook app which was launched last year. The team brought the whole idea to life within 8 months. According to Gautam, extensive product experience helped the idea get off the ground in such a short timeframe.

What is Photolity’s proposition?
In simple words Photolity aims to bring magic to photos. We are surrounded by billions of photos and everybody is searching for photos through Google but once search is complete there is not a frictionless next step. Downloading and sorting photos is a painful process. Photoliy is a small widget that allows you to aggregate the photos and do many things with them. It is an efficient tool for photos!

What are your key offerings?
Photolity can be used in many ways, for instance it allows teachers to prepare nice looking presentations, ad agencies to prepare contact sheets, users to upload pics on facebook and order for printing. It also supports the law enforcement agencies by helping them identify key pieces of information in the CCTV footage and in creating mugshots. It could be applied across other sectors including professional modelling and photography in general.

How are you funded?

According to Gautam, Photolity is completely bootstrapped and has not raised any capital from external sources so far.

What is your pricing model?

As of now the pricing model is not defined but the potential options include charging users for app download, forming partnerships with camera OEMs and printer companies.

What is your customer base saying?

The app is due to be launched in Beta over the next couple of weeks. So far there has been tremendous interest from the community. For example, Nasscom wants to do a pilot with Mumbai police to create a database of criminals whereas Intel and Window 8 want to display the app in their stores. The team is planning to launch a social media campaign to take this to market.

What does the future hold?

Gaurav suggested that Photolity aims to become a market leader in this space through continuously refining the app features and thereby enhancing user experience. As the product gets ready for launch, the team needs to develop a clear product-market strategy and customer acquisition plans over the next few weeks.

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About the Author

Abhimanyu is currently an EiR at TLabs, a start-up accelerator. Before relocating to India he was working as a business consultant in London with experience across various industry sectors and cross-functional domains. Prior to this he obtained his masters degree from London School of Economics and first degree from IIT. He is passionate about applying his strategic and operational advisory skills in providing hands-on assistance to budding entrepreneurs in the start-up ecosystem. He can be reached on abhimanyu.godara@gmail.com and his Twitter handle is @godaraabhimanyu